Molly’s Kitchen Logo was designed for a spice/dip collection. This cute logo adorns packaging, cookbooks, advertising.
The character of Molly was modeled after the spot illustrations used in cookbooks and advertising in the 1950s and 1960s. The color scheme was researched using textiles and magazine advertising from the mid-century. Sales ladies passing out samples at the trade shows were dressed in Molly’s trademark aprons and chef hat, ringing their glass bowls with wooden spoons to draw attention.